Objective Advisory
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Objective Advisory
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About Objective Advisory

Our Team

Our Expertise

Our Expertise

Justin Payne leverages over 25 years of senior leadership experience to provide independent, practical guidance to organisations facing the increasing challenge of balancing sustainability obligations with business performance.


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Our Expertise

Our Expertise

Our Expertise

With his diverse professional background, including direct experience in managing complex operational businesses in Australia, New Zealand and Japan, Justin is able to link and articulate operational indicators with financial metrics for more informed decision making.

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Our Approach

Our Expertise

Our Approach

Our key objective is to empower organisations and leaders to take on business and sustainability challenges autonomously for the long-term, not just this year's targets. We do this through collaboratively building competence and capability

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Our Team

Justin Payne

Extensive experience across:

  • Executive and Board Roles
  • Sustainability Consulting
  • General Management
  • Finance Management
  • Operations Management


Qualifications:

  • Bachelor of Science, Mineral Exploration and Mining Geology (WASM)
  • Diploma in Frontline Management (Curtin University)
  • Graduate (GAICD), 2014 (Australian Institute of Company Directors)
  • Certified Chair™ Executive Program, 2025 (Advisory Board Centre)


This diverse background across Operations, Finance, Project and General Management allows Justin to identify challenges and potential solutions from multiple stakeholder viewpoints and facilitate informed discussions at Executive and Board level.



Our Expertise - Fields of Competence

Executive and Board Roles

Member of Management committees as Managing Director, Finance Manager, Major Projects Manager and Operations Director with roles in Australia, New Zealand and Japan. Previously a Partner in a global Sustainability Consultancy, with a core focus on sustainable energy transition initiatives. Current Board Member at Perth City Farm.

Sustainability

As a Partner with a global sustainability consultancy, direct experience supporting organisations in developing decarbonisation and market entry strategies as well as supporting Australian State and Commonwealth government agencies with policy advisory. Key regional support for multiple hydrogen strategy and opportunity assessments across the Asia Pacific region. 

General Management

Direct experience as Managing Director, accountable for full Profit and Loss and business performance for an Industrial gas business with turnover of ~NZ$40m.   

As Industrial Director in Japan, accountable for budgeting and financial management of around $550m AUD in annual spend. 

Finance Management

Direct experience as Finance Manager/ CFO, accountable for generation of budgets, forecasts and strategic plans for business activities and capital investments. Linked operational and financial metrics for granular view of business performance, with KPI's that allowed for informed decision making. Accountable for managing annual external independent audit processes and sign off.  

Industrial Operations

Broad industrial experience in mineral and chemical processing including operational leadership positions overseeing:

  • Nickel flash smelting and refining
  • Boiler and Steam Turbine operations for power generation
  • Metallurgical sulphuric acid production
  • Industrial and medical gas production of gaseous and cryogenic oxygen, nitrogen, argon and carbon dioxide
  • High pressure gas cylinder packaging of medical, industrial and scientific gases, including acetylene production and dry ice manufacturing
  • Industrial and medical gas distribution, including supervising bulk cryogenic liquid distribution fleets for oxygen, nitrogen, argon and carbon dioxide, packaged (cylinder) gases and bulk hydrogen and helium tube trailers   

Industrial Risk Management and Regulatory Compliance

Managed day to day industrial risk across mineral and chemical processing facilities, including:

  • Compliance with applicable internal business standards and procedures, as well as local, state and federal regulations
  • Direct supervision of sites classified as Major Hazard Facilities, including management of applicable Safety Cases and regulatory compliance
  • Management of production and distribution activities to ensure compliance with the requirements of the Australian Therapeutic Goods Administration and New Zealand Medsafe regulators for medical products 
  • Direct supervision of unplanned events and incidents and hands on crisis management response

 

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Our Approach

More information does not necessarily translate into better decisions.  


With the acceleration of machine learning and large language models, there is the ability to analyse and assess vast quantities of information that can overwhelm businesses from small local enterprises to global players. The challenge is that whilst these models can very quickly synthesise historical data, they (currently) still require specific expertise to analyse and identify options and solutions for both strategic and operational decision making. 


Our focus is to support the distillation of the key information to ensure the right questions are being asked for all key stakeholders, allowing harmonised metrics across the business.

 

We work with organisations who are in it for the long term and who understand that there sometimes needs to be a trade-off between "let's wait and see" and "let's get on with it".


We are here to help you facilitate implementation for impact.  




Copyright © 2025 Objective Advisory Pty Ltd ABN 40 689 340 332 

All Rights Reserved.

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